TD Bank Financial Group
150th anniversary in Quebec

To mark the TD Bank Financial Group's 150th anniversary in Quebec, in 2010, MRP developed an integrated communications plan that they implemented together with the team in Toronto. To celebrate this milestone, MRP also contributed to the finalization of a major three-year partnership agreement with the Musée national des beaux-arts du Québec. The plan includes organization of special events, production of a souvenir video and a media positioning campaign.

"For our 150th anniversary in Quebec in 2010, the MRP team developed a plan for internal and external activities, as well as supervising the execution of the different aspects of the plan. We are highly satisfied with this productive relationship!"

Tara Sirinyan, director, public affairs, TD Bank Financial Group